
This row of well preserved brick buildings with  street level retail is located on Tompkins Avenue where Bedford and Stuyvesant Heights meet.  Tompkins Avenue is what separates Bedford from Stuyvesant Heights.  These fine buildings are not protected by landmarks but walking down Tompkins Avenue you get a glimpse of what it was like to walk down a commercial corridor at the turn of the century.  The brick buildings with inset brownstone details and handsome iron cornices has not changed much in the last one hundred years.  This one time very busy commercial corridor gave birth to a famous American icon.  404 Tompkins Avenue is the 1902 birthplace of the Teddy bear.
Teddy bears are a symbol of cuddly gentleness and security            the world over. It is well known that the teddy bear is named for President            Theodore Roosevelt. Less well known are the inventors of the teddy bear,            Rose and Morris Michtom, two Russian Jewish immigrants who lived in            Brooklyn.         
 The American bear as a symbol            of gentleness is  filled with ironies. For            generations, bears prompted fear, not affection.            The teddy bear’s namesake, Theodore Roosevelt,            was a ferocious warrior and big game hunter            – a man who killed for sport. However,            an unlikely alliance between the rugged, native-born            American Protestant president and the inventive,            immigrant Jewish couple from Brooklyn created            one of the most lovable and enduring American            icons.
filled with ironies. For            generations, bears prompted fear, not affection.            The teddy bear’s namesake, Theodore Roosevelt,            was a ferocious warrior and big game hunter            – a man who killed for sport. However,            an unlikely alliance between the rugged, native-born            American Protestant president and the inventive,            immigrant Jewish couple from Brooklyn created            one of the most lovable and enduring American            icons.
         The story begins in 1902. The states of Mississippi and Louisiana disagreed            over the location of their common boundary, which bisected some of the            least well-developed land in the United States. The governors of both            states invited President Roosevelt to arbitrate the dispute. Roosevelt            decided to combine his tour of the disputed territory with a five-day            black bear hunt.
         The president’s foray attracted a large contingent of journalists,            who reported on Roosevelt’s every move. Even more compelling to            the reporters than the boundary dispute was the president’s pursuit            of a trophy bear. For four days, the press reported little about Roosevelt’s            arbitration of the boundary dispute and harped on the ability of the            area’s bears to elude his crosshairs. On the fifth and last day            of the junket, apparently to redeem the president’s reputation,            one of his hunting companions caught and tied a bear cub to a tree so            that the president could shoot it. When he came upon the cub, Roosevelt            refused to kill it, saying that he only took prey that had a sporting            chance to defend itself.
         Roosevelt’s demurrer took the nation by storm. The leading American            cartoonist, Clifford Berryman, published a cartoon showing Roosevelt            turning his back on the young bear, tied by its neck, and public response            to the president’s self-restraint was overwhelmingly favorable.            The next day, the Washington Post published a second cartoon, depicting            the bear as a more placid beast, cementing the docile image of the young            bear even more firmly in the public imagination.
         Enter the Michtoms. Morris had arrived penniless in New York in 1887,            when only in his teens, a refugee from pogroms. He married Rose and            opened a small store that sold notions, candy and other penny items.            In the evening, to help make ends meet, Rose sewed toys that they sold            in the shop. Like millions of other Americans, the Michtoms avidly followed            press accounts of Roosevelt’s journey into the Louisiana backcountry.            Roosevelt’s refusal to shoot the defenseless bear touched the Michtoms.            Morris suggested to Rose that she sew a replica of the bear represented            in Berryman’s cartoons. 
         That night, Rose cut and stuffed a piece of plush velvet into the shape            of a bear, sewed on shoe button eyes and handed it to Morris to display            in the shop window. He labeled it, "Teddy’s bear." To            his surprise, not only did someone enter the store asking to buy the            bear, but twelve other potential customers also asked to purchase it.            Aware that he might offend the president by using his name without permission,            the Michtoms mailed the original bear to the White House, offering it            as a gift to the president’s children and asking Roosevelt for            the use of his name. He told the Michtoms he doubted his name would            help its sales but they were free to use it if they wanted.
         The rest is an amazing – yet characteristic – American Jewish            immigrant success story. The Michtoms sewed teddy bears and placed them            in the window of their shop, but demand was so great they couldn’t            keep up. The couple concluded that there was more profit in teddy bears            than in penny candy and dedicated full time to producing them. Because            of the doll’s popularity, Roosevelt and the Republican Party adopted            it as their symbol in the election of 1904, and Michtom bears were placed            on display at every public White House function.
         The Michtoms’ labor            grew into the Ideal Toy Company, which remained            in family hands until the 1970s. Ideal Toys            sold millions of teddies throughout the world;            yet, their good fortune did not spoil the            Michtoms. Ever mindful of their humble origins,            supported the Hebrew Immigrant Aid Society,            the Jewish National Fund, the National Labor            Campaign for Palestine and numerous other            Jewish causes. While Ideal Toys could not            secure a patent on the teddy bear and many            imitators entered the market, the Michtoms            created an American — and worldwide —            icon. Their original teddy bear, treasured            and saved by Teddy Roosevelt’s grandchildren,            is now displayed at the Smithsonian.
Source: 
American            Jewish Historical SocietyYou can read more here: 
Teddy Bear